PRIVACY POLICY
UPDATED: April 2021
THIS PRIVACY POLICY PERTAINS ONLY TO INFORMATION COLLECTED THROUGH ONLINE SITES; HEMENER.COM, HEMENER MICROSITES, MOBILE SITES (OUR “WEBSITES”), EMAILS, OR MOBILE APPLICATIONS PROVIDED BY HEMENER FOR DOWNLOAD TO YOUR MOBILE DEVICE (“APPS) THAT EXPRESSLY ADOPT, DISPLAY, OR LINK TO THIS ONLINE PRIVACY POLICY, OR THROUGH OUR SOCIAL MEDIA PAGES, ON SITES SUCH AS FACEBOOK, TWITTER, ETC.
TO ENSURE YOUR VISITS TO THE VARIOUS ONLINE HEMENER CHANNELS ARE AS RESPONSIVE AS POSSIBLE, WE COLLECT INFORMATION WHEN YOU VISIT US ONLINE. THE FOLLOWING IS A SUMMERY OF THE INFORMATION WE COLLECT AND HOW WE USE THAT INFORMATION. YOUR USE OF THIS WEBSITE OR MOBILE APP CONFIRMS YOUR ACCEPTANCE OF THIS POLICY AND YOUR AGREEMENT TO BE BOUND BY IT. IF YOU ARE NOT IN AGREEMENT WITH THIS PRIVACY POLICY, PLEASE DO NOT USE THIS WEBSITE OR APP.
CONTENTS
INFORMATION COLLECTED ONLINE
MOBILE APPLICATION
INFORMATION COLLECTED ON PAGES HEMENER HAS ON SOCIAL MEDIA SITES
USING INFORMATION COLLECTED ONLINE
INFORMATION WE SHARE WITH THIRD PARTIES
COOKIES
OPT OUT
IF YOU APPLY FOR A JOB OR ATTEND CASTING CALLS
INTERNATIONAL USERS
UPDATING PERSONAL INFORMATION IN YOUR ACCOUNT
PRIVACY OF CHILDREN
LINKS
UPDATES TO PRIVACY POLICY
SECURITY STATEMENT
SUPPORTED WEB BROWSERS
QUESTIONS/CONTACT US
INFORMATION COLLECTED ONLINE
1. GENERAL BROWSING INFORMATION
WE COLLECT GENERAL INFORMATION REGARDING OUR VISITORS’ WEBSITE EXPERIENCES, SUCH AS ANY LINKS THAT BRING CUSTOMERS TO OUR SITES, AND WHICH PAGES ARE BEING VIEWED BY OUR VISITORS. WE ALSO COLLECT INFORMATION ON THE SERVICE PROVIDER AND TYPE OF BROWSER USED. FOR VISITORS VIEWING OUR PAGES ON A MOBILE VERSION, THIS INCLUDES INFORMATION ABOUT THE DEVICE USEDSUCH AS COOKIE SUPPORT, SCREEN SIZE, AND IMAGE APPEARANCE OF EACH DEVICE. ALL OF THIS INFORMATION GATHERED HELPS US BETTER DETERMINE OPTIMUM FORMATTING FOR EACH TYPE OF DEVICE, HOW TO BEST DIRECT VISITORS TO OUR WEBSITES, AND ANY BROWSER OR SERVICE PROVIDER CONNECTION ISSUES. ALL OF THESE RESULT IN OUR ABILITY TO PROVIDE OUR CUSTOMERS WITH THE BEST POSSIBLE BROWSING EXPERIENCE.
- PERSONAL IDENTIFICATION INFORMATION
HEMENER ONLY COLLECTS PERSONAL IDENTIFICAITON INFORMATION FROM YOU WHEN YOU PROVIDE US WITH THIS INFORMATION. THIS MAY INCLUDE INFORMATION PROVIDED WHEN YOU: SUBMIT A FORM, SEND US AN EMAIL OR CONTACT US WITH A COMMENT OR QUESTION, PLACE AN ORDER THROUGH ONE OF OUR WEBSITES, CREATE AN ACCOUNT, ADD YOUR INFORMATION TO AN ACCOUNT, REGISTER TO PARTICIPATE IN A PROMOTION, EMAIL A WISH LIST, ADD A MESSAGE IN THE GIFT WRAP SECTION OR AN E-GIFT CARD, ENTER A CONTEST OR DRAWING, REQUEST A MODELING OPPORTUNITY WITH US, TAKE A SURVEY, SIGN UP TO RECEIVE EMAILS ABOUT OUR PRODUCTS AND SERVICES, REPLY TO AN EMAIL REQUESTING INFORMATION FROM YOU, OR APPLY FOR A JOB ONLINE. WE MAY ALSO COLLECT INFORMATION THROUGH THE USE OF COOKIES, PIXEL TAGS (WEB BEACONS, CLEAR GIFS), AND URL LINKS. HEMENER.COM ALSO COLLECTS AND RETAINS YOUR IP ADDRESS, YOUR INTERACTIONS WITH OUR WEBSITES, YOUR RESPONSES TO OUR COMMUNICATIONS WITH YOU, AND PURCHASES YOU MAKE, ALL OF WHICH ARE NOT PERSONAL IDENTIFICATION INFORMATION, BUT MAY BE ASSOCIATED WITH SUCH INFORMATION.
PERSONAL IDENTIFICATION INFORMATION THAT MAY BE COLLECTED ONLINE INCLUDE: NAME, ADDRESS, GENDER, MONTH AND DAY OF BIRTH, TELEPHONE NUMBER, EMAIL ADDRESS, PAYMENT CARD INFORMATION, RECIPIENT’S INFORMATION (NAME, ADDRESS, EMAIL ADDRESS), MODELING INFORMATION (INCLUDING NAME, SIZE STATS, WORK INFORMATION AND CONTACT INFORMATION), AS WELL AS ANY OTHER INFORMATION YOU CHOOSE TO PROVIDE DIRECTLY OR THROUGH YOUR PERSONAL SOCIAL MEDIA ACCOUNTS, AS OULINED BELOW.
4. PERSONAL INFORMATION COLLECTED FROM SOCIAL MEDIA ACCOUNTS
WHEN SETTING UP AN ACCOUNT ON ONE OF OUR WEBSITES, YOU MAY BE GIVEN THE OPTION TO ALLOW US TO ACCESS INFORMATION FROM YOUR ACCOUNTS YOU HAVE CREATED ON SOCIAL MEDIA SITES SUCH AS FACEBOOK, TWITTER, PINTEREST, INSTAGRAM, AND ALL OTHER “PERSONAL SOCIAL MEDIA ACCOUNTS”. IF YOU CHOOSE TO ALLOW US ACCESS TO YOUR SOCIAL MEDIA ACCOUNT, HEMENER COULD BE COLLECT SOME, OR ALL, OF THE DATA IN THAT SOCIAL MEDIA ACCOUNT. DEPENDING ON THE TERMS OF THE SOCIAL MEDIA SITE, THIS INFORMATION COULD INCLUDE: YOUR NAME, EMAIL ADDRESS, GENDER, PROFILE PICTURE, LIST OF FRIENDS, NETWORKS, USER ID, BIRTHDAY, LIKES, EDUCATION HISTORY, WORK HISTORY, CURRENT CITY, INTERESTS, HOMETOWN, RELATIONSHIP STATUS, AND LOCATION. ONCE YOU GRANT THIS PERMISSION, HEMENER WILL BE ABLE TO CONTINUE TO BE PERMITTED TO THE SOCIAL MEDIA ACCOUNT AND COLLECT INFORMATION WITHOUT A FURTHER REQUEST FOR PERMISSIONS, INCLUDING NEWLY ADDED INFORMATION OR LATER REVISIONS TO EXISTING INFORMATION. IF YOU NO LONGER WANT YOUR SOCIAL MEDIA ACCOUNT(S) LINKED TO OUR WEBSITES, PLEASE CLICK ON THE ‘DISCONNECT’ LINK LOCATED ON OUR WEBSITES NEAR THE CORRESPONDING SOCIAL MEDIA BUTTON. YOU MAY ALSO STOP OUR ABILITY TO LINK TO INFORMATION IN YOUR SOCIAL MEDIA ACCOUNT BY FOLLOWING INSTRUCTIONS PROVIDED BY EACH SOCIAL MEDIA SITE.
THIS PRIVACY POLICY COVERS ONLY HEMENER.COM, AND DOES NOT COVER THE PRIVACY AND SECURITY POLICIES OF THE SOCIAL MEDIA SITES WHERE YOU HAVE PERSONAL ACCOUNTS. IF YOU HAVE QUESTIONS ABOUT THE SOCIAL MEDIA SITES’ PRIVACY POLICIES AND TERMS OF SERVICE, PLEASE REVIEW THE INFORMATION PROVIDED ON EACH SITE.
MOBILE APPLICATIONS
WE OFFER APPLICATIONS FOR DOWNLOAD TO YOUR MOBILE DEVICE THAT PROVIDE VARIOUS INTERACTIVE FEATURES, OR “APPS”.
THE COLLECTION OF INFORMATION THROUGH ANY EXISTING OR FUTURE “APP” ARE DISCUSSED IN THIS POLICY UNDER THE FOLLOWING SECTIONS:
“GENERAL BROWSING INFORMATION”
“LOCATION INFORMATION”
“PERSONAL IDENTIFICATION INFORMATION”
“PERSONAL INFORMATION COLLECTED FROM SOCIAL MEDIA ACCOUNTS”
“COOKIES”
THE USE AND SHARING OF INFORMATION THROUGH ANY EXISTING OR FUTURE “APP” ARE DISCUSSED IN THIS POLICY UNDER THE FOLLOWING SECTIONS:
“USING INFORMATION WE COLLECT ONLINE”
“INFORMATION SHARED WITH THIRD PARTIES”
“COOKIES”
IN ADDITION:
USE OF SOME FEATURES OF AN “APP” WILL ASK FOR PERMISSIONS TO ACCESS DATA ON YOUR MOBILE DEVICE, WHICH WILL ONLY BE ACCESSED IF YOU PROVIDE CONSENT WHEN PROMPTED BY THE APP. PLEASE NOTE, SOME FEATURES OF THE APP ARE ONLY AVAILABLE IF YOU PROVIDE ACCESS TO THE REQUESTED CONTENT.
IF YOU PROVIDE CONSENT TO ACCESS DATA, THE APP WILL SEND PUSH NOTIFICATIONS TO YOUR MOBILE DEVICE, WHICH CAN BE SENT TO YOU AND VIEWED BY YOU EVEN IF THE APP IS NOT ACTIVELY IN USE. THE NOTIFICATIONS MAY BE SPECIFIC TO YOUR INTERACTIONS WITH US, AND MAY BE LOCATION-SPECIFIC IF YOU HAVE CONSENTED TO LOCATION-BASED SERVICES.
FOR INFORMATION ON YOUR OPTIONS REGARDING THE COLLECTION OF LOCATION-BASED INFORMATION, DATA FROM YOUR MOBILE DEVICE, AND THE RECEIPT OF NOTIFICATIONS, PLEASE SEE THE “OPT-OUT” SECTION BELOW.
INFORMATION COLLECTED ON HEMENER’S SOCIAL MEDIA SITES
HEMENER MAY DIRECTLY COLLECT PERSONAL INFORMATION THROUGH OUR SOCIAL MEDIA PAGES, AS ADDRESSED IN THE SECTION “PERSONAL INFORMATION COLLECTED FROM SOCIAL MEDIA ACCOUNTS”.INFORMATION COLLECTED ON OUR SOCIAL MEDIA PAGES WILL BE USED AND SHARED AS OUTLINED BELOW IN “USING INFORMATION COLLECTED ONLINE” AND “INFORMATION SHARED WITH THIRD PARTIES”.
THE SOCIAL MEDIA SITES ON WHICH HEMENER HAS SOCIAL MEDIA PAGES MAY PROVIDE AGGREGATE INFORMATION TO HEMENER REGARDING YOUR USE OF OUR SOCIAL MEDIA PAGES. THIS INFORMATION ALLOWS US TO BETTER UNDERSTAND AND ANALYZE OUR USER GROWTH, GENERAL DEMOGRAPHICS OF OUR SOCIAL MEDIA PAGE USERS, AND INTERACTION WITH THE CONTENT ON OUR SOCIAL MEDIA PAGES. ALL OF THESE THINGS ALLOW US TO BETTER UNDERSTAND THE TYPES OF VISITORS TO OUR SOCIAL MEDIA PAGES AND THUS PROVIDE A BETTER EXPERIENCE FOR OUR VISITORS.
USING INFORMATION COLLECTED ONLINE
INFORMATION COLLECTED IN THE ONLINE STORE OR ON SOCIAL MEDIA PAGES UNDER THIS POLICY MAY BE USED TO FULFILL PRODUCT ORDERS, FULFILL REQUESTS (CONTACT US, CLICK TO CHAT, EMAIL A FRIEND, PRODUCT ALERTS, WISH LIST, OR SENDING A POST CARD), TO CONTACT YOU OR PRODUCT RECIPIENT(S) REGARDING ANY ORDER OR DELIVERY DIFFICULTIES, TO SERVE SITE CONTENT, TO SENT MARKETING COMMUNICATIONS, TO ANALYZE YOUR ACTIVITY WITH US (INCLUDING INTERACTION WITH OUR WEBSITES, THE EFFECTIVENESS OF OUR ADVERTISING, AND YOUR PURCHASES), TO PERSONALIZE OUR COMMUNICATIONS WITH YOU, TO RESPOND TO YOUR INQUIRIES AND OTHER COMMUNICATIONS, TO UPDATE INFORMATION IN YOUR ONLINE ACCOUNT, TO CONDUCT SURVEYS/DRAWINGS/CONTESTS, TO DEVELOP OUR PRODUCTS AND WEBSITES, AND TO CONSIDER YOU FOR EMPLOYMENT. SEE THE “OPT-OUT” SECTION BELOW FOR CHOICES YOU HAVE REGARDING THE RECEIPT OF OUR MARKETING COMMUNICATIONS.
HEMENER MAY USE THE INFORMATION COLLECTED UNDER THIS PRIVACY POLICY TO PROVIDE PERSONALIZED CONTENT ACROSS DIFFERENT INTERNET BROWSERS OR DEVICES USED TO ACCESS OUR WEBSITES AND MOBILE APPLICATIONS, INCLUDING THE SYNCHRONIZATION OF WISH LISTS AND SHOPPING BAGS. ANY CHANGES MADE TO YOUR PRIVACY SETTINGS (INCLUDING YOUR OPT-OUT PREFERENCES) ON ONE BROSWER OR DEVICE WILL NOT BE SYNCHRONIZED BETWEEN OTHER BROWSERS OR DEVICES, AND MUST BE MADE ON EACH BROWSER OR DEVICE INDIVIDUALLY.
IF YOU PREVIOUSLY SIGNED UP FOR THE ORIGINAL CLUB FICUS, EVEN THOUGH THE PROGRAM NO LONGER EXISTS, HEMENER.COM HAS RETAINED YOUR NAME, EMAIL ADDRESS, AND POSTAL ADDRESS FOR MARKETING PURPOSES.
INFORMATION SHARED WITH THIRD PARTIES
INFORMATION YOU PROVIDE TO US (INCLUDING YOUR PERSONAL DATA) MAY BE DISCLOSED TO ANY MEMBER OF OUR GROUP, INCLUDING OUR SUBSIDIARIES, OUR ULTIMATE HOLDING COMPANY, AND THE SUBSIDIARIES OF OUR HOLDING COMPANY (INCLUDING OUR AFFILIATED COMPANIES). HEMENER AND ITS AFFILIATED COMPANIES WILL NOT SUBSCRIBE YOU TO ONGOING MARKETING EMAIL AND/OR TEXT MESSAGE PROGRAMS UNLESS YOU PROVIDE CONSENT TO EACH COMPANY SEPERATELY.
IF, WHEN PROVIDING US WITH YOUR EMAIL ADDRESS, YOU ELECT TO SHARE IT WITH OUR AFFILIATED COMPANIES (E.G., SHVASTRA) IN ORDER TO RECEIVE PROMOTIONAL MATERIALS FROM THEM, WE WILL SHARE IT WITH THEM. SAVE FOR LIMITED CIRCUMSTANCES AS SPECIFIED IN OUR PRIVACY POLICIES AND THOSE OF OUR AFFILIATED COMPANIES, OUR AFFILIATED COMPANIES WILL NOT SELL OR RENT YOUR EMAIL ADDRESS TO UNRELATED THIRD PARTIES.
WE DO MAKE NAMES AND POSTAL ADDRESSES IN OUR POSTAL MAILING LIST AVAILABLE TO OUR AFFILIATES (I.E., SHVASTRA) AND OTHER UNAFFILIATED COMPANIES FOR THEIR MARKETING PURPOSES. FOR INFORMATION ON HOW TO OPT-OUT OF SHARING WITH UNAFFILIATED COMPANIES, SEE THE “OPT-OUT” SECTION BELOW.
PLEASE NOTE: WE MAY USE THIRD PARTIES TO ASSIST US WITH OUR E-COMMERCE BUSINESS, SUCH AS EMAILS, WEBSITES, AND SOCIAL MEDIA PAGES. EXAMPLES OF ASSISTANCE THAT MAY BE PROVIDED BY THIRD PARTY SERVICE PROVIDERS INCLUDE: FULFILLING ORDERS (INCLUDING, BUT NOT LIMITED TO, PROCESSING PAYMENTS, PROVIDING FRAUD PREVENTION SERVICES, AND VERIFYING ADDRESSES), MONITORING AND ANALYZING SITE ACTIVITY, YOUR ACTIONS IN RESPONSE TO OUR EMAILS, PROVIDING SUPPORT SERVICES, CONDUCTING SURVEYS, MAINTAINING EMPLOYMENT APPLICATION INFORMATION, ADMINISTERING AND SENDING NOTIFICATIONS VIA MOBILE DEVICES, OFFERING INTERACTIVE FEATURES ON APPS, AND ADMINISTERING EMAILS, PROMOTIONS, SWEEPSTAKES OR CONTESTS. PERSONAL INFORMATION THAT YOU SHARE WITH US MAY BE SHARED WITH RELEVANT THIRD PARTIES AS NECESSARY TO CARRY OUT FUNCTIONS ON OUR BEHALF, SOME PARTIES OF WHICH MAY BE LOCATED OUTSIDE OF INDIA.
HEMENER MAY DISCLOSE SPECIFIC PERSONAL INFORMATION IF NECESSARY TO DO SO BY LAW, TO CONFORM OR COMPLY WITH THE LAW, OR TO PROTECT THE USERS OF OUR WEBSITES, THE WEBSITES, OR THE PUBLIC.
IF HEMENER WERE TO EVER MERGE WITH OR BE ACQUIRED BY ANOTHER COMPANY, ACQUIRE ANOTHER BUSINESS ENTITY, OR IS INVOLVED IN A CORPORATE REORGANIZATION OR OTHER CHANGE OF CONTROL, SOME OR ALL OF THE PERSONAL INFORMATION COLLECTED ABOUT YOU COULD BE SHARED WITH THIS ENTITY. WE DO NOT SELL OR RENT YOUR EMAIL ADDRESSES TO UNRELATED THIRD PARTIES.
COOKIES
OUR WEBSITES AND EMAILS USE, AND OUR THIRD PARTY SERVICE PROVIDERS MAY USE, A BROWSER FEATURE KNOWN AS A COOKIE. THESE COOKIES ARE TYPICALLY STORED ON YOUR COMPUTER’S HARD DRIVE OR MOBILE DEVICE, AND ASSIGN A UNIQUE IDENTIFICATION TO YOUR DEVICE. INFORMATION COLLECTED WHEN VISITING OUR WEBSITES OR INTERACTING WITH OUR EMAILS MAY INCLUDE: AN IP ADDRESS, THE URL OF THE PAGE FROM WHICH YOU ARRIVED TO OUR SITES, YOUR BROWSER TYPE, THE PAGES YOU VIEW, THE FEATURES YOU USE, WHETHER YOU CREATE OR SIGN INTO AN ACCOUNT, WHETHER A TRANSACTION IS COMPLETED, WHETHER YOU HAVE PREVIOUSLY COMPLETED A SURVEY, AND THE TIME OF YOUR VISIT TO OUR SITE. THIS INFORMATION ALLOWS US TO DETERMINE WHICH PARTS OF OUR WEBSITES ARE USED MOST, WHAT PRODUCTS ARE BROWSED AND/OR PURCHASED, EFFECTIVENESS OF OUR WEBSITES AND/OR EMAILS, AND ANY DIFFICULTIES THAT MAY BE EXPERIENCED IN ACCESSING OUR WEBSITES OR EMAILS. IN GATHERING THIS INFORMATION, WE CAN BETTER IMPROVE THE QUALITY OF YOUR EXPERIENCE ON OUR WEBSITES BY RECOGNIZING AND DELIVERING MORE OF THE MOST DESIRED FEATURES, PERSONALIZING YOUR EXPERIENCES, AND RESOLVING ANY ACCESS ISSUES. OUR WEBSITES ALSO USE COOKIES TO HELP KEEP TRACK OF ITEMS PLACED IN YOUR SHOPPING CART, WHETHER ANY OR ALL OF THOSE ITEMS WERE PURCHASED, AND WHETHER YOU HAVE VISITED ONE OF OUR SITES IN THE PAST. THIS FEATURE ENABLES YOU TO MAINTAIN SHOPPING CARTS BETWEEN VISITS, AND ALLOWS US TO INQUIRE ABOUT YOUR CONTINUED INTEREST IN ITEMS YOU HAVE VIEWED OR PLACED IN YOUR SHOPPING CART. COOKIES ARE ALSO USED TO KEEP TRACK OF CHECKOUT INFORMATION WHILE YOU REMAIN ON OUR WEBSITES. ADDITIONALLY, THE INFORMATION COLLECTED BY US AND/OR OUR SERVICE PROVIDER(S) MAY BE LINKED TO INFORMATION WE COLLECT ABOUT YOUR VISITS TO OUR WEBSITES AND INTERACTIONS WITH OUR EMAILS.
PIXEL TAGS
OUR WEBSITES AND EMAILS USE, AND OUR THIRD PARTY SERVICE PROVIDERS MAY ALSO USE, PIXEL TAGS (ALSO KNOWN AS WEB BEACONS, WEB BUGS, AND CLEAR GIFS), WHICH ARE NEARLY INVISIBLE PIXEL-SIZED GRAPHIC IMAGES ON A WEBPAGE OR EMAIL MESSAGE. THESE MAY BE USED TO COLLECT THE SAME INFORMATION ABOUT YOUR VISIT AS THE USE OF COOKIES. INFORMATION MAY ALSO BE COLLECTED REGARDING A SEARCH ENGINE USED, AND ANY SEARCH ENGINE ADVERTISEMENT USED TO NAVIGATE TO OUR WEBSITES. PIXEL TAGS USED IN EMAILS ALLOW US TO CONFIRM THE RECEIPT OF AND RESPONSE TO OUR EMAILS (INCLUDING YOUR INTERACTION WITH OUR WEBSITES AFTER HAVING RECEIVED THE EMAIL), AND THE TIME UPON WHICH OUR EMAIL IS VIEWED. AS WITH THE USE OF COOKIES, THIS INFORMATION HELPS US TO MAKE EVALUATIONS ABOUT OUR WEBSITES AND EMAILS TO DETERMINE THE MOST DESIRED FEATURES TO BETTER PERSONALIZE OUR INTERACTIONS WITH YOU. THE INFORMATION GATHERED MAY ALSO BE LINKED TO AND COMBINED WITH INFORMATION COLLECTED ABOUT YOU FROM YOUR VISITS TO OUR WEBSITES.
ADDITIONALLY, OUR COMMUNICATIONS (E.G. EMAILS, DIRECT MESSAGES VIA SOCIAL MEDIA SITES, ET AL.) TO YOU MAY INCLUDE “CLICK-THROUGH URLS” LINKED TO A PARTICULAR PAGE ON ONE OF OUR WEBSITES. BY CLICKING ON THE URL, YOU WILL AUTOMATICALLY BE BROUGHT TO ONE OF OUR WEBSITES, THROUGH WHICH WE MAY COLLECT INFORMATION. WE MAY USE COOKIES TO ASSOCIATE INFORMATION IN THE CLICK-THROUGH URL WITH YOUR PREVIOUS EXPERIENCES ON OUR WEBSITES AND/OR APPS. TO AVOID HAVING THIS INFORMATION COLLECTED, DO NOT CLICK ON THE URL LINKS IN OUR EMAIL COMMUNICATIONS.
UNAUTHORIZED USE AND/OR DUPLICATION OF ANY MATERIAL WITHOUT EXPRESS AND WRITTEN PERMISSION FROM THE OWNER IS STRICTLY PROHIBITED. EXCERPTS AND LINKS MAY BE USED, PROVIDED THAT FULL AND CLEAR CREDIT IS GIVEN TO HEMENER WITH APPROPRIATE AND SPECIFIC DIRECTION TO THE ORIGINAL CONTENT.
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